ENTRY MARKET STRATEGY ENTRY MARKET STRATEGY ENTRY MARKET STRATEGY
ENTRY MARKET STRATEGY ENTRY MARKET STRATEGY ENTRY MARKET STRATEGY
ENTRY MARKET STRATEGY ENTRY MARKET STRATEGY ENTRY MARKET STRATEGY
ENTRY MARKET STRATEGY ENTRY MARKET STRATEGY ENTRY MARKET STRATEGY
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Client
AAX is the world’s first crypto exchange to be powered by London Stock Exchange Group Technology.
Task
Enter the densely populated Russian and CIS markets and facilitate the Russian-speaking community growth by standing out from the competition.
Results
  • The CIS region is the most dominant market in terms of AAX market share - 61% of all trading volume originated there during November 2020
  • Registrations and deposit growth increased by 310% in January 2021 compared to December 2020
  • 45.000+ new users attracted during the campaign
  • $20 average Customer Acquisition Cost (CAC)
  • All of the trading ideas generated for TradingView blog started to hit the Top Ideas section in only 6 months
Project Details
We developed a customized go-to-market strategy tailored to a specific audience. Our comprehensive work on target markets led to a staggering increase in registrations and deposits from the region. We increased the number of clicks on our marketing campaigns by an average of 9.5 times over the previous period, generated over 45,000 registrations, and brought the CIS market to the TOP1 position in the AAX business.
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