CRISIS MANAGMENT GLOBAL PR CAMPAING CRISIS MANAGMENT GLOBAL PR CAMPAING CRISIS MANAGMENT GLOBAL PR CAMPAING CRISIS MANAGMENT GLOBAL PR CAMPAING
CRISIS MANAGMENT GLOBAL PR CAMPAING CRISIS MANAGMENT GLOBAL PR CAMPAING CRISIS MANAGMENT GLOBAL PR CAMPAING CRISIS MANAGMENT GLOBAL PR CAMPAING
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Client
KuCoin is the top-10 global crypto exchange
Task
1 full article in Cointelegraph to protect the brand reputation and manage the crisis response, following the hack of the exchange in September 2020. Change the attitude of Cointelegraph journalists and shift the tone of future publications to a positive one.
Results

  • 5+ publications with a viral effect that changed the tone of the following articles
  • Publications in Cointelegraph, Entrepreneur, and Cointelegraph Japan that helped to handle the crisis
  • 19M+ overall media outreach
Project Details
We turned the situation in a favorable light and changed the attitude of journalists by advocating measures taken by KuCoin's executives that resulted in retrieving all the funds back for the users, which is an unprecedented case for the industry.
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