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Client
TR Lab is a platform for discovering and collecting NFT art from the world's leading artists. TR Lab established by Dragonfly Capital and Xin Li-Cohen, Deputy Chairman of the world’s leading auction house — Christie’s International.
Task
Five «non-sponsored» publications in top business media outlets about TR Lab and Xin Li-Cohen personally.
Results
  • 6 organic Tier1 publications
  • Twice featured in Forbes, several exclusives in leading media
  • 500M+ total media reach
Project Details
We developed the strategy to reach the attention of leading media. As a result, the project made the pages of Forbes, International Business Times, Entrepreneur, Benzinga, Yahoo Finance and dominated the top Google news.
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