GLOBAL PR CAMPAIGN — GLOBAL PR CAMPAIGN — GLOBAL PR CAMPAIGN — GLOBAL PR CAMPAIGN — GLOBAL PR CAMPAIGN — GLOBAL PR CAMPAIGN — GLOBAL PR CAMPAIGN —
GLOBAL PR CAMPAIGN — GLOBAL PR CAMPAIGN — GLOBAL PR CAMPAIGN — GLOBAL PR CAMPAIGN — GLOBAL PR CAMPAIGN — GLOBAL PR CAMPAIGN — GLOBAL PR CAMPAIGN —
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Client
Kylin Network is a cross-chain platform powering the Data Economy on Polkadot, which aims to be the data infrastructure for DeFi and Web 3.0.
Task
Create a broad media presence of the brand and its recognition at the international level. Campaign KPIs - 5 Tier1 and 5 Tier2 publications in crypto and business media outlets.
Results
  • 16 earned publications in Tier1/Tier2 media
  • 12 Tier1 media publications
  • 250M total media outreach
  • Kylin was mentioned in the EU Commission Blockchain Report
Project Details
We generated active PR buzz from scratch, the leading media attention was reached through the valuable news about the launch of Kylin's revolutionized data infrastructure for DeFi and Web 3.0.
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